I have a friend (seriously, it’s not me) who is beyond brilliant. He had obtained two doctorates and three master’s degrees before the age of 30. He can engage anyone willing to listen or to argue in rigorous political discourse for hours. He buys, grows and sells businesses every day. He can write HTML code in his sleep.
And every time he sends me a text message regarding something going on the following day, he spells the following day, t-o-m-a-r-r-o-w.
One day I said to him, “If I ever got a business email from someone who spelled tomorrow with an ‘a,’ I would think that person was an idiot, and I would hesitate to do business with him.”
My friend wasn’t too concerned. He said he has an assistant to send and proofread emails for him, so he sticks to all the other stuff he’s good at and lets a better speller do the things that require spelling. And, he added, in his tech and negotiations world, his lack of spelling skills really don’t matter.
My friend is an excellent example of why brilliant people who aren’t writers, proofreaders, or editors need the services of writers, proofreaders and editors. Even though his trades don’t require those skills, and no one looking at drafts for a Web site that he designed will be concerned about how he spells “tomorrow,” if he were to introduce himself to a potential client via an email or through a direct mail ad that was full of misspellings, he might not get the business. The decision-maker might be another techie or another bad speller, but the decision maker’s gate-keeper is probably someone like me, someone who knows “tomarrow” is too egregious to be a typo and who won’t forward information from someone who makes such a mistake to her boss.
Do what you’re good at, and outsource the rest. That’s what keeps the B2B world running.
I’m so glad people like my friend exist!
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