How to be an Influencer
I attended the shortest marketing conference ever last week. Within just over an hour, I felt that my degree in psychology, certificate in screenwriting, big/traditional media background and writing awards are incredibly valuable in the age of digital influence.
There’s no “a” in tomorrow
Even the smartest people in the world can look like idiots if their documents are full of typos, misspellings, or poor grammar.
A reminder of the endless possibilities of digital storytelling
You don’t reach the same number of people as would on television by advertising online, but online media does help you reach your target audience with two things television doesn’t always allow: creativity and length.
Take heart, humanities grads. There’s hope.
After eight years, I’ve determined that it’s ludicrous for college administrators, parents and future employers to demand that anyone between the ages of 18 and 24 know what she wants to do with the rest of her life.
Lump sum or by the hour?
Charging a lump sum or charging an hourly fee has benefits and risks for both the vendor and the client. Is the lump sum really the best deal for the client?
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